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The Handbook of Organic and Fair Trade Food Marketing by Simon Wright, Diane McCrea

By Simon Wright, Diane McCrea

The guide of natural and reasonable alternate nutrients advertising offers a realistic consultant to winning advertising in those dynamic sectors, underpinned by way of case-histories and classes from businesses which have been winning in those components, together with eco-friendly & Black's, Yeo Valley and Duchy Originals. It incorporates a evaluate of the foreign markets for natural and reasonable exchange food and drinks; an research of natural and reasonable exchange shoppers; a overview of winning retailing perform and a piece on natural and reasonable alternate divergence and convergence. Chapters also are incorporated on views from america, Germany and Italy. The booklet is written by way of specialists, augmented by means of educational contributions the place applicable, supplying for the 1st time the sensible advertising suggestion required through businesses during this region.

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Organic foods are mostly sold in the major cities such as Tokyo, Seoul, Singapore, Hong Kong and Taipei. 06 million hectares of certified organic farmland, comprising 13% of the global total. 12 lists the countries with the largest areas of organic farmland. 5 million hectares under organic cultivation. The country has experienced a large rise in organic farmland in recent years as sustainable forms of agriculture become popular. Farmers are interested in organic farming practices as they realise the damage caused by chemical pesticides and synthetic fertilisers.

Most sales are of organic fresh products such as fruit, vegetables, milk and beef, although there is also an increase in organic food processing activity. The number of conventional food retailers selling organic products is increasing, and new organic food shops continue to open. Most sales of organic foods were initially from health food shops and specialist retailers; however, mainstream retailers now account for the majority of organic food sales. The leading supermarkets in Australia and New Zealand are marketing organic foods, albeit a small product range.

After the relatively carefree twenties, many first-time parents rethink their priorities when a baby comes along. The unique wonderment and sense of vulnerability evoked by a small child can awaken concern and a sense of responsibility about issues such as food safety and protecting health and the environment for future generations. The kind of views recorded by Harriet Vogt in her focus groups for the Soil Association7 show how new parents think. ‘There was the salmonella thing, wasn’t there, when they were feeding chickens dead chickens,’ said one.

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