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The Welcome to the Creative Age - Bananas, Business and the by Mark Earls

By Mark Earls

This ebook chronicles the sunrise of the age of creativity in enterprise, while new rules and practices in line with creativity will significantly swap the best way we do company. beginning with an summary of the age of selling, the publication winds its manner in the course of the previous and the current to teach us the way forward for enterprise, subsidized up with insights from sociology and psychology.

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Extra resources for The Welcome to the Creative Age - Bananas, Business and the Death of Marketing

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He does not want to interpret what appears on the surface but instead tries to describe systematically the underlying configurations of particular discourses (Foucault 1970: xxiii; 1992: 7, 138-40,206-8). In the view of many, this kind of describing truths found below the surface represents what archaeologists do (Thomas 2004: 149-56). The Earth as Body The underground contains not only treasures and truths that we are free to obtain, but it can also be seen as a body with precious organs and a 34 BELOW THE SURFACE right to physical integrity.

The strong symbolic significance of the underground has been explored throughout Western literature, from Virgil to Jules Verne and H. G. Wells and from Dante to C. S. Lewis and Mark Twain (see Lesser 1987). Some of the most influential literary pieces of this kind were written at the time of the great archaeological discoveries, and it is therefore unsurprising that they make explicit reference to the discovery of ancient remains and creatures. In Jules Verne's Journey to the Centre of the Earth ([1864] 1994), for example, the geology professor Otto Lidenbrock and his nephew, together with a guide, discover while on the way down to the center of the earth not only various prehistoric sea creatures that live in a 1.

During the operation the site should be kept clean of dirt. All activities and findings are meticulously recorded for later checks. Various special tools and high-tech devices are used, from toothbrushes and tiny dentist's instruments for the more delicate operations to nonintrusive geophysical measuring instruments and groundpenetrating radar. In the end, the archaeologist is satisfied with the work done, and the wound in the earth is filled and left to heal, but scars will remain visible for some time, if not forever.

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